Displate sells metal posters to niche audiences like gaming fans, anime collectors, movie enthusiasts, and advertises heavily across social platforms to reach them. The problem was that every ad, regardless of audience or campaign, led visitors to the same generic product pages with no connection between what they clicked and where they landed, causing significant revenue leakage, especially during seasonal campaigns like Valentine's Day.

I designed a flexible landing page system that could be deployed quickly for any audience or occasion, with product filtering by interest and a "What is Displate" section for new visitors unfamiliar with the brand. The first deployment focused on gift landing pages for seasonal campaigns, and after initial testing, the ad-to-purchase conversion rate showed substantial improvement, validating the system's effectiveness at turning paid traffic into revenue.