A little more

about me

I pivoted from finance to design and haven’t looked back since. Now, I turn business challenges into seamless digital experiences.

I’m a product designer with a background in finance and UX design, bringing a strategic and data-driven approach to solving complex problems. My journey started in finance, where I learned how systems, numbers, and human behaviour intersect. That foundation now shapes how I design digital products, helping me to balance business goals with seamless user experiences.

I’ve worked with global brands like Oracle, Premier League, Prada, and Easyship, designing intuitive, high-impact digital solutions. Beyond client work, I’ve built ventures like KOOK, a tech-enabled meal program, and Tribe, a fintech solution that secured $150K in funding.

My expertise spans fintech, SaaS, corporate wellness, and e-commerce, focusing on usability, product strategy, and scalable design systems. I hold a first degree in Business Administration (Finance Major) and a masters in User Experience Design.

Skills

Websites and Digital Products

I craft intuitive and engaging digital experiences by blending UX strategy, interaction design, and user research. I focus on usability, accessibility, and conversion-driven design across the design process.

Brand Visual Identity

I build cohesive brand identities through thoughtful typography, color, and design systems. I ensure consistency across digital and physical touchpoints, strengthening brand recognition and user trust.

Data Visualization

I translate complex data into clear, insightful, and visually compelling stories. I create intuitive dashboards and interactive visuals that enhance decision-making and user engagement.

Framer Development

I develop high-performance and interactive websites in Framer. I leverage Framer's design and development capabilities, and write code overrides when necessary to push beyond no-code limitations.