A little more

about me

I pivoted from finance to design and haven’t looked back since. Now, I turn business challenges into seamless digital experiences.

I’m a product designer with a background in finance and UX design, bringing a strategic and data-driven approach to solving complex problems. My journey started in finance, where I learned how systems, numbers, and human behaviour intersect. That foundation now shapes how I design digital products, helping me to balance business goals with seamless user experiences.

I’ve worked with global brands like Oracle, Premier League, Prada, and Easyship, designing intuitive, high-impact digital solutions. Beyond client work, I’ve built ventures like KOOK, a tech-enabled meal program, and Tribe, a fintech solution that secured $150K in funding.

My expertise spans fintech, SaaS, corporate wellness, and e-commerce, focusing on usability, product strategy, and scalable design systems. I hold a first degree in Business Administration (Finance Major) and a masters in User Experience Design.

Skills

Websites and Digital Products

I design digital products that solve real business problems. I do this by combining UX research, interaction design, and strategic thinking to create experiences that are both user-friendly and commercially effective.

Brand Visual Identity

I develop brand identities that position companies for growth. Through strategic use of typography, color, and visual systems, I create distinctive brands that build trust with target audiences in competitive markets.

Business-Driven Design

I connect design decisions to business outcomes. I draw on my finance background to frame design in terms of ROI, conversion impact, and strategic value to make sure creative work drives measurable results.

Framer Development

I build production-ready websites in Framer that combine design quality with technical performance. I use code overrides when needed to deliver interactive experiences without the traditional development overhead.